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Friday, June 25, 2010

Malaysia's First Hybrid Concept Car



GENEVA: Malaysia’s first global car Emas (pic, above) is expected to mark the birth of a golden era for Proton, the national car maker.
The concept version of the car, shown in three variants, was launched at the Geneva Inter­national Motor Show yesterday by Proton adviser Tun Dr Mahathir Mohamad. Production by 2012.
“This is Proton’s 25th year and we want to tell the world that Proton is now ready to be a global player,” he said, adding that Proton was willing to invest in strategic partnerships to drive this new direction for the company.
“I’ve told the Proton people that I’d like to see the car out in a year, but they say they need more time,” Dr Mahathir said.
He said the project represented a giant techonogical leap for Proton, which previously focused on the local market.
Proton group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir, who was also at the launch, said they would need between 17 and 24 months to get the car into production.

 “We are thankful and humbled that this is happening as we celebrate our 25th anniversary. We will certainly use this opportunity to reach out and build our brand further in the global market,” he added.
Emas, an acronym for Eco Mobility Advance Solution, was designed in collaboration with acclaimed Italian design house Italdesign Giugiaro.
“This is a car for today, with a design for tomorrow,” said Italdesign Giugiaro co-chairman Fabrizio Giugiaro at the launch.
“We don’t want to call it a concept car, rather, this is a new concept for a car,” he added.

(Taken from The Star Online Wednesday March 3, 2010 By : SUJESH PAVITHRAN )

The History of VeilSide Company


The VeilSide showroom sits nearby the Tskuba Circuit on the outskirts of Tokyo. VeilSide. Co., Ltd. was established in September 1990 by Yokomaku Hiranao. The name is derived from Yokomaku's name, "maku" meaning veil, "yoko" meaning side.

In the period directly following VeilSide's establishment, the company's focus directed towards performance tuning. At the 1991 Tokyo Auto Salon's custom car contest, VeilSide won Grand Prize in the Tuned Car Category despite that it was the first time the company had ever participated in the event. Soon after, Yokomaku's firm won trophies in the Dressed Up Car and Complete Car Categories as well. Soon after, Veilside originated the combat series, which sparked many other companies into a new era of aero-styling.

At an exhibition in Los Angeles, Yokomaku saw the "Batmobile" from the '60s series "Batman". According to Yokomaku, "In Japan, people think that superheroes are something for kids, but in the States I saw adults looking at the Batmobile with keen interest." As Yokomaku courageously experimented with new ideas influenced by old favorites, the creation of the striking Combat model came to be. At first, even the VeilSide staff was surprised. "But they just stared without backing off, and the more they looked, the more they liked it," says Yokomaku. The Supra Combat was exhibited at the TAS '94 and was the object of much discussion during the deliberations for the custom car contest. In the end the judges awarded it for the Grand Prize in the Complete Car Category.

After the Supra Combat was displayed at the TAS, VeilSide received a mountain of letters from visitors who said they had been inspired by the car. The Supra Combat was so successful that people started purchasing Supras just so that they could transform them to Combat mode, and the number of models in the Combat series thus started to grow. In July of 1995, VeilSide received Ministry of Transportation authorization for all the Combat's aero parts, so the car could then pass official inspection. This was a first in the aftermarket performance industry. At this point the customizing industry as a whole shifted towards the legal turning point that Yokomaku had aimed for.

Today, VeilSide's dedication to precision and detail still prevails above all industry standards. Whatever it may be, from aesthetics to performance, we assure you that our products are created with uncompromising research and last but not least, endless passion.
 

VeilSide RX7

VeilSide Fortune RX7 - Built for one purpose

January 2005 VeilSide debuted the latest Fortune creation at the Tokyo Auto Salon. The inspiration for the design was the Japanese Samurai armor and featured unique curves and armor plating accents that can be associated with the design. The Fortune RX-7 was the crowd favorite and won the top award for the event from a panel of judges that included some of the leading Japanese automotive designers.

In summer of that same year the producers from Universal Studios had reached out to VeilSide for working with the Fast & Furious movie series for the third movie. The car had won over director, Justin Lin and stood out from the typical bolt on kitted cars that were featured in the previous films. The Fortune Rx7 was chosen for the lead role and joined the VeilSide 350z Version 3 as the main bad guy car and the Mazda Rx8 D1GT as the heroin car.

The film, titled Fast & the Furious Tokyo Drift was to be set in Japan. Due to the complexities of building left hand drive cars in Los Angeles, VeilSide was hired to build 4 replica cars to compliment the original car which had now been sold to Universal Studios. The car shown at Tokyo Auto Salon featured a red wine and black paint job and it was the original intention to keep the car in the same color scheme, however the test filming showed that vehicle appeared too dark on film and thus Universal devised the bright orange and black paint scheme as shown on the vehicle.

The car was featured very prominently in the film and garnered fans from around the world. The car was featured in Namco's Tokyo Drift video game and has been featured as user developed modifications to Grand Theft Auto. Fans have also developed their own art work and the car is also featured on the turn3 creations Tee shirt.

Credit :http://veilside.com/index.php?act=featured